The Times They Are A-Changin'

Willie Nelson's weed brand is now backed by private equity:

Willie Nelson has just scored private equity backing.

Tuatara Capital, a New York-based private equity firm, has said it will lead an investor group that is financing the development of Nelson's namesake cannabis brand, Willie's Reserve.

Willie's Reserve is set to be grown, distributed and sold by local businesses in Colorado and Washington. The company plans further expansion as state laws change.