Joe The Plumber

From Is It Over? Debate Reveals That Dynamic Of Race Is Fixed In Obama's Favor by Greg Sargent:

And consider McCain's frequent evocation of Joe The Plumber. This attack from McCain was clearly labored over heavily by his aides. But it fell flat for a very simple reason: It didn't change the basic underlying policy disagreements between the two men. It didn't change the fact that people agree with Obama's solutions to our economic crisis, and reject McCain's ideas. In the face of that overwhelming reality, the constant evocation of Joe The Plumber just came across like a stunt.